Examlex
An increase in a current asset account must be accompanied by a corresponding increase in a liability account.
Societal Marketing Concept
A marketing approach that considers not only the demands of consumers but also the long-term welfare of society.
Consumerism
A social movement that advocates for the rights and powers of consumers in relation to sellers and marketers.
Intangible Attributes
Refers to the non-physical features or benefits associated with a product or service, such as brand reputation, service quality, and customer experience.
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