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A firm changes its credit policy from 2/10, net 30, to 3/10, net 30. The change is meant to meet competition, so no increase in sales is expected. Average accounts receivable will probably decline as a result of this change.
Demand Curve
A graph showing the relationship between the price of a good and the quantity of that good that buyers are willing to purchase at various prices.
Marginal Revenue
The increase in revenue that results from the sale of one additional unit of output.
Monopolistically Competitive
A market structure where many firms sell products that are similar but not identical, allowing for some degree of market power and differentiated competition.
Excess Capacity
The failure to produce enough to minimize average total cost; characteristic of monopolistically competitive firms.
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