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Short-term loans generally are obtained faster than long-term loans because when lenders consider long-term loans they insist on a more thorough evaluation of the borrower's financial health and because the loan agreement is more complex.
Price Cutting Campaign
A marketing strategy involving the reduction of prices of goods or services to attract more customers or drive sales volume.
Predatory Pricing
A strategy where a company sets very low prices with the intent to drive competitors out of the market, which can sometimes lead to monopolistic practices.
Marketing Director
A senior executive responsible for directing and overseeing marketing strategies and campaigns to boost brand awareness and sales.
Smaller Competitors
Companies with a smaller market share or resources compared to the leading firms in an industry.
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