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You have recently been hired to improve the performance of Multiplex Corporation, which has been experiencing a severe cash shortage. As one part of your analysis, you want to determine the firm's cash conversion cycle. Using the following information and a 365-day year, what is your estimate of the firm's current cash conversion cycle? • Current inventory = $120,000.
• Annual sales = $600,000.
• Accounts receivable = $157,808.
• Accounts payable = $25,000.
• Total annual purchases = $365,000.
• Purchases credit terms: net 30 days.
• Receivables credit terms: net 50 days.
Brand Extension
A marketing strategy where a company uses an existing brand name to introduce a new product or category to the market, leveraging the existing brand's equity.
Retailer
A business or person that sells goods directly to consumers, typically operating from a physical or online store.
National Brand
Products or services that are marketed under a manufacturer's branding and distributed across an entire country, distinct from private labels or local brands.
Private-label Brand
Products manufactured by one company for sale under another company's brand, typically offered as lower-cost alternatives to national brands in retail stores.
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