Examlex
Which of the following statements is most CORRECT?
Brand Equity
The value and strength of a brand in the market, built through consumer perceptions, recognition, and loyalty.
Divest
The act of a company selling off assets, subsidiaries, or divisions to refocus its core business or improve financial health.
Cash Flow
The total amount of money being transferred into and out of a business, reflecting the organization's operational, investing, and financing activities.
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