Even If a Stock Split Has No Information Content, and Even

question 48

True/False

Even if a stock split has no information content, and even if the dividend per share adjusted for the split does not increase, there can still be a real benefit (i.e., a higher value for shareholders) from such a split, but any such benefit is probably small.

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Definitions:

Marketing Concept

Companywide consumer orientation to promote long-run success.

Big Data

Large volumes of data that can be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impact that these processes have on the consumer and society.

Cause Marketing

Marketing that promotes a cause or social issue, such as preventing child abuse, anti-littering efforts, and stop-smoking campaigns.