Examlex
When the role of an intermediary is taken over by manufacturers upstream or customers downstream,________ occurs.
Pleasure
A feeling of happiness, enjoyment, or satisfaction derived from an experience.
Low Involvement
Refers to a consumer behavior situation in which the individual purchases a product with minimal research or decision-making effort.
Marketing Communications
The use of different channels and tools in promoting, selling, and distributing a product or service to the target audience.
Advertising
Advertising is the practice of promoting goods, services, or ideas through various forms of media, aimed at persuading target audiences to take action.
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