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For bonds, price sensitivity to a given change in interest rates generally increases as years remaining to maturity increases.
Peer Pressure
The influence exerted by a peer group in encouraging a person to change their attitudes, values, or behaviors to conform to group norms.
Asch's Study
A series of experiments by Solomon Asch that demonstrated the power of conformity in groups, showing that individuals may agree with group consensus even when it contradicts their own senses.
Group Norm
Shared standards, rules, or expectations that influence behavior within a group of people.
Object of Judgement
The entity or individual that is being evaluated or assessed in a particular situation.
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