Pull Strategy Differs from Push Strategy Because in Pull Strategy

question 94

Multiple Choice

Pull strategy differs from push strategy because in pull strategy a producer ________.

• A) supports advertising claims with real evidence
• B) appeals directly to end customers
• C) focuses on intermediaries
• D) motivates wholesalers to promote its products
• E) uses integrated marketing communications

---

Definitions:

Elevate

To lift something up or to raise to a higher position or level.

Lateral Epicondyle

The Lateral Epicondyle is a bony prominence on the outer side of the elbow, to which the tendons of the muscles that extend the wrist and fingers are attached.

Proximal Phalanx

The bone in the fingers or toes that is closest to the hand or foot, and forms the base of each digit.

Extensor Digiti Minimi

A muscle in the forearm that extends the little finger and, by its action, contributes to the extension and abduction of the hand at the wrist joint.