Some Interactive Purchasing Systems Combine Product Placement with Direct-Response Retailing

question 97

Multiple Choice

Some interactive purchasing systems combine product placement with direct-response retailing so that consumers can use their TV remotes to buy products shown in a program.This is an example of ________.

• A) behavioral targeting
• B) push strategy
• C) hybrid media
• D) implied claims
• E) remarketing

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Definitions:

Correct Code

In programming, this term refers to code that is written without errors and performs its intended task efficiently. In medical billing, it refers to the accurate assignment of codes to diagnoses and procedures.

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The smoke produced by burning tobacco products, which contains harmful chemicals and carcinogens.

Exposure

The state of being subjected to a harmful substance, environment, or condition.

Arterial Blood Gas

A test that measures the levels of oxygen, carbon dioxide, and other gases in arterial blood, informing on lung function.