In ________,Behaviorally Targeted Ads Follow Users Even as They Move

question 62

Multiple Choice

In ________,behaviorally targeted ads follow users even as they move on to other Web sites.

• A) attack ads
• B) advocacy advertising
• C) cooperative advertising
• D) remarketing
• E) search engine marketing

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Definitions:

Variable Cost

A cost that varies directly with the level of production or volume of output, as opposed to fixed costs, which remain constant regardless of activity level.

Direct Labor

The wages of employees who are directly involved in the production of goods or services.

Direct Materials

Raw materials that are used directly in the manufacturing of a product and can be directly attributed to the product.

Borrowing

The act of receiving something with the intention to return it, often referring to money from a lender under agreed terms.