One Significant Advantage to Using Television for Advertising Is the ________

question 41

Multiple Choice

One significant advantage to using television for advertising is the ________.

• A) entertainment carryover
• B) high audience selectivity
• C) long life for the message
• D) short preparation time
• E) low cost for production

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Definitions:

Additional Funds

Extra money required or available beyond what was originally budgeted or expected.

Filiform Papillae

Thin, thread-like structures on the tongue's surface involved in sensation rather than taste.

Fungiform Papillae

Mushroom-shaped structures on the tongue, containing taste buds that are responsible for sensing sweet, sour, salty, and bitter tastes.

Circumvallate Papillae

Large taste buds located at the back of the tongue involved in the sensation of taste.