A Firm Is Considering a New Project Whose Risk Is

question 48

Multiple Choice

A firm is considering a new project whose risk is greater than the risk of the firm's average project,based on all methods for assessing risk.In evaluating this project,it would be reasonable for management to do which of the following?

• A) Increase the estimated IRR of the project to reflect its greater risk.
• B) Increase the estimated NPV of the project to reflect its greater risk.
• C) Reject the project,since its acceptance would increase the firm's risk.
• D) Ignore the risk differential if the project would amount to only a small fraction of the firm's total assets.
• E) Increase the cost of capital used to evaluate the project to reflect its higher-than-average risk.

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Definitions:

Marketing Strategy

A comprehensive plan devised to reach and persuade potential customers to purchase a product or service.

Product Bundling

A marketing strategy that involves offering several products for sale as one combined product.

Product Modification Strategies

Product modification strategies are approaches businesses take to alter or improve their products to meet changing customer needs or to differentiate their offerings from competitors.

CDI

Consumer Discretionary Income; alternatively, in advertising, it can refer to Category Development Index, which assesses the potential for a brand or product based on the category sales performance in a specific market.