Match Each Description to the Appropriate Term (A-I)

question 9

Multiple Choice

Match each description to the appropriate term (a-i) .
-The difference between accounts receivable and allowance for doubtful accounts

• A)Accounts receivable turnover
• B)Net realizable value
• C)Accounts receivable
• D)Aging the receivables
• E)Receivables
• F)Direct write-off method
• G)Allowance for doubtful accounts
• H)Bad debt expense
• I)Notes receivable

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Definitions:

Customer Database

A collection of information about customers, including contact details and purchase history, used by businesses for marketing and service improvement.

Demographics

Statistical data relating to the population and the particular groups within it, used especially to identify consumer markets.

Transactions

Financial exchanges or transfers of goods, services, or information between two or more parties.

Traffic Generation

The outcome of a direct marketing offer designed to motivate people to visit a business.