Using the Variable Cost Concept, Determine the Selling Price for 30,000

question 161

Multiple Choice

Using the variable cost concept, determine the selling price for 30,000 units using the following data: Variable cost per unit
$15) 00
Total fixed costs
$90,000
Desired profit

• A) $10 $150,000
• B) $15
• C) $8
• D) $23

Identify various stages in a consumer’s journey from awareness to advocacy.

Recognize the planning and implementation phases of an Integrated Marketing Communication (IMC) program.

Acknowledge different methods of setting promotion budgets.

Understand the significance of the target audience in the promotion program.

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Definitions:

Nominal Data

Data classified into categories that cannot be ordered or ranked.

Proportional Slice

A proportional slice refers to a segment of a whole, such as in a pie chart, where each slice’s size represents its proportion in relation to the total.

Nominal Data

Data that are categorized into distinct groups and names, without any order or ranking.

Frequency Distribution

A table or graph that displays the frequency of various outcomes in a sample.