Product J Is One of the Many Products Manufactured and Sold

question 144

Essay

Product J is one of the many products manufactured and sold by Oceanside Company. An income statement by product line for the past year indicated a net loss for Product J of $12,250. This net loss resulted from sales of $275,000, cost of goods sold of $186,500, and operating expenses of $85,750. It is estimated that 30% of the cost of goods sold represents fixed factory overhead costs and that 40% of the operating expense is fixed. If Product J is retained, the revenue, costs, and expenses are not expected to change significantly from those of the current year. Because of the large number of products manufactured, the total fixed costs and expenses are not expected to decline significantly if Product J is discontinued.
Prepare a differential analysis report, dated February 8 of the current year, on the proposal to discontinue Product J.

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Definitions:

Brand Communities

Groups of consumers who are bonded by their loyalty to a brand and engage in activities and social interactions around it.

Existing Practices

The current methods, processes, or operations adopted by businesses, institutions, or individuals as standard or conventional procedures.

Brand Strengthen

Involves increasing a brand’s equity and market position through strategies aimed at enhancing its perception and relationship with consumers.