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Activity-based costing can be used to allocate period costs to various products that the company sells.
Audience Benefit
The advantage or positive outcome that an audience can gain from a message, presentation, or product.
Traditional Press Release
A written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
Ultimate Audience
The final or intended recipients of a message or piece of communication, often considered in the planning phase.
Good Purchase
A transaction or acquisition that is considered valuable or beneficial, often because of its quality, price, or utility.
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