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Refer to the information provided in Scenario 5 below to answer the following questions.
SCENARIO 5: In 1999 Disk Monger sold 1,100 digital video disks (DVD) at a price of $15 each. Across the street, Audio Haven sold 700 DVD players at a price of $500 each. In 2000, Audio Haven reduced the price of DVD players to $250 each and sold 3,000 players. In the same year, Disk Monger sold 1,300 DVDs at a constant price of $15 each.
-Refer to Scenario 5. Calculate the price elasticity of demand for DVD players. Is demand for players elastic, inelastic, or unitary?
Competitive Benchmarking
A process where a company measures its performance or processes against those of its competitors to identify improvements or strategies.
Industry Benchmarking
A process of measuring a company's performance, operations, or processes against the best practices from other companies within the same industry.
Process Benchmarking
The practice of comparing business processes and performance metrics to industry bests or best practices from other companies.
External Benchmarking
The process of comparing a company's performance or processes against those of other companies, typically industry leaders, outside the organization.
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