Examlex
An increase in accounts receivable means the firm has collected cash from customers.
Branding
The process of creating a unique image, name, and identity for a product or service in the consumer's mind through marketing strategies.
Lanham Act
United States federal legislation that governs trademarks, service marks, and unfair competition.
Trademarks
Legal designations or symbols used to distinguish the goods or services of one enterprise from those of others, offering legal protection.
Consumer-Brand Connection
The relationship and emotional bond that develops between a consumer and a brand, influencing loyalty and purchase decisions.
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