Examlex
The key inputs to the valuation process include
Behavioral Economics
A field of economic research that examines how psychological, cognitive, emotional, cultural, and social factors affect economic decisions made by individuals and institutions.
Decision Making
The cognitive process of selecting a course of action among multiple alternatives.
Goods And Services
Products and activities that fulfill the wants and needs of consumers, with goods being tangible objects and services being intangible activities.
Prospect Theory
A behavioral economic theory that describes how people make choices when faced with uncertainty, emphasizing the psychological value of gains and losses rather than the final outcome.
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