If a Person Requires Greater Return When Risk Increases, That

question 35

Multiple Choice

If a person requires greater return when risk increases, that person is said to be

• A) risk-indifferent.
• B) risk-averse.
• C) risk-seeking.
• D) risk-aware.

---

Definitions:

Focus Group Interviews

A qualitative research method involving a small, diverse group of people whose reactions to specific discussions or products are studied.

Marketing Research

The systematic gathering, recording, and analyzing of data about issues relating to marketing products and services.

Primary Data Collection

The process of gathering new and original data directly from sources through surveys, interviews, or experiments.

Behavioral Insights

Understandings drawn from the analysis of individuals' or groups' actions and decision-making processes, often used to improve policy or product design.