The Ability to Use the Same Sales and Distribution Channels

question 34

Multiple Choice

The ability to use the same sales and distribution channels to reach customers of both businesses isa benefit of

• A) congeneric merger
• B) horizontal merger
• C) conglomerate merger
• D) vertical merger

---

Definitions:

Quantity Supplied

The amount of a good or service that producers are willing and able to sell at a given price within a specific time period.

Price Ceiling

A legal maximum on the price at which a particular good can be sold.

Cocoa Bean

The dried and fully fermented seed from which cocoa solids and cocoa butter are extracted, essential in chocolate making.

Government Study

Research or investigation conducted by or on behalf of government agencies to inform policy decisions, evaluate programs, or gather statistical data.