A Merger of a Paper Manufacturer and a Logging Company

question 16

Multiple Choice

A merger of a paper manufacturer and a logging company is an example of

• A) horizontal merger.
• B) conglomerate merger.
• C) vertical merger.
• D) congeneric merger.

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Definitions:

FAB Approach

An approach to selling that emphasizes the Features, Advantages, and Benefits of a product or service, aimed at persuading customers by highlighting its unique value.

Customer-Oriented Selling

The adoption of the marketing concept at the level of the individual salesperson and customer.

Customer-Oriented

This concept involves prioritizing customer needs and satisfaction in all aspects of a company’s operations and decision-making processes.

Feature-Advantage-Benefit Approach

A sales strategy that involves highlighting a product's features, explaining their advantages, and demonstrating how they provide benefits to the customer.