The Ability to Use the Same Sales and Distribution Channels

question 34

Multiple Choice

The ability to use the same sales and distribution channels to reach customers of both businesses isa benefit of

• A) congeneric merger
• B) horizontal merger
• C) conglomerate merger
• D) vertical merger

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Definitions:

Strategy Formulation

The process of identifying strategic goals, generating and evaluating strategic options, and selecting the appropriate strategies for implementation.

Strategy Implementation

The process of executing plans and strategies to achieve organizational goals and objectives.

Strategic Marketing

The process of planning, developing, and implementing maneuvers to obtain a competitive edge in the market.

Strategic Outsourcing

The practice of delegating certain business processes or functions to external vendors to focus on core competencies and achieve strategic goals.