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The final step in the capital budgeting process is
Social Communities
Networks of individuals connected through shared interests, activities, backgrounds, or goals, primarily facilitated by digital platforms.
Organic Brand Impressions
Naturally occurring exposures or views of a brand by consumers, without the influence of paid advertising.
Paid Impressions
The measure of the number of times an advertisement or sponsored content is displayed, for which the advertiser pays a fee per display or impression.
Influential
Possessing the power to impact or change opinions, behaviors, or outcomes.
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