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On a purely theoretical basis, NPV is a better approach to capital budgeting than IRR because IRR implicitly assumes that any intermediate cash inflows generated by an investment are reinvested at the firm's cost of capital.
Consumer Surplus
The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount that they actually pay.
Excess Quantity
A situation where the supply of a product exceeds the demand for it.
Consumer Surplus
is the difference between the total amount that consumers are willing to pay for a good or service and the total amount that they actually pay.
Market Price
The immediate rate at which an asset or service can be traded in a specific trading place.
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