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The controller is commonly responsible for
Referent Power
Referent power is a form of influence based on the charismatic appeal or personal attraction of the power-holder, leading others to identify with or seek approval from the individual.
Kelman's Sequence
A theory of social influence which outlines three processes through which attitudes can change: compliance, identification, and internalization.
Compliance
The tendency to agree to do things requested by others, often to fit in with societal expectations or demands.
Internalization
The process by which individuals accept and assimilate the norms, values, or beliefs of a group into their own belief system.
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