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Instead of T Accounts, Businesses Are More Likely to Use

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Instead of T accounts, businesses are more likely to use a


Definitions:

Counterconditioning

A behavioral therapy technique involving the conditioning of an unwanted behavior or response to a stimulus into a desired behavior by association with a positive or negative stimulus.

Joseph Wolpe

A South African psychiatrist known for developing systematic desensitization, a method used to reduce phobias and anxieties.

Anxiety Responses

Physical and psychological reactions that occur in response to perceived threats or stressful situations, including feelings of fear, apprehension, and increased physiological arousal.

Behaviour Therapy

A therapeutic approach that seeks to modify maladaptive behaviors through reinforcement, punishment, and conditioning.

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