Examlex
When estimating the cost of equity by use of the CAPM, three potential problems are (1) whether to use long-term or short-term rates for rRF, (2) whether or not the historical beta is the beta that investors use when evaluating the stock, and (3) how to measure the market risk premium, RPM. These problems leave us unsure of the true value of rs.
Single Price
A market condition where all units of a particular good or service are sold at the same price to all buyers.
Price Discrimination
The strategy of selling the same product to different customers at different prices based on the willingness to pay.
Consumer Surplus
The disparity between the amount consumers propose to pay for a good or service and the amount they finally pay.
Profits
The financial gain obtained when the revenue from business activities exceeds the costs and expenses incurred in operating the business.
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