Cranberry Corp

question 29

Multiple Choice

Cranberry Corp.has two divisions of equal size: a computer manufacturing division and a data processing division.Its CFO believes that stand-alone data processor companies typically have a WACC of 8%,while stand-alone computer manufacturers typically have a 12% WACC.He also believes that the data processing and manufacturing divisions have the same risk as their typical peers.Consequently,he estimates that the composite,or corporate,WACC is 10%.A consultant has suggested using an 8% hurdle rate for the data processing division and a 12% hurdle rate for the manufacturing division.However,the CFO disagrees,and he has assigned a 10% WACC to all projects in both divisions.Which of the following statements is CORRECT?

• A) While the decision to use just one WACC will result in its accepting more projects in the manufacturing division and fewer projects in its data processing division than if it followed the consultant's recommendation,this should not affect the firm's intrinsic value.
• B) The decision not to adjust for risk means,in effect,that it is favoring the data processing division.Therefore,that division is likely to become a larger part of the consolidated company over time.
• C) The decision not to adjust for risk means that the company will accept too many projects in the manufacturing division and too few in the data processing division.This will lead to a reduction in the firm's intrinsic value over time.
• D) The decision not to risk adjust means that the company will accept too many projects in the data processing business and too few projects in the manufacturing business.This will lead to a reduction in its intrinsic value over time.
• E) The decision not to risk adjust means that the company will accept too many projects in the manufacturing business and too few projects in the data processing business.This may affect the firm's capital structure but it will not affect its intrinsic value.

---

Definitions:

Qualitative Methods

Research strategies focusing on collecting and analyzing non-numerical data (e.g., text, video) to understand concepts, thoughts, or experiences.

Interpretive

A descriptor used to indicate a perspective or research approach that seeks to understand how humans interpret or make sense of events in their lives. Interpretive studies can be understood as attempts to place oneself "in the other person’s shoes."

Experimental Science

A branch of science that relies on controlled experiments to validate hypotheses and theories.

Synchronous

Coordinated communication—for example, focus group members interacting with each other in “real time.”