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Which of the Following Statements Is CORRECT

question 64

Multiple Choice

Which of the following statements is CORRECT?


Definitions:

Persuasion Routes

The methods or approaches used to change people's attitudes or behaviors, typically categorized as central and peripheral routes.

Direct Route

The most straightforward or shortest path from one point to another without detours or interruptions.

Source Persuasiveness

relates to the effectiveness and credibility of a communicator in influencing the beliefs, attitudes, or behaviors of others.

Product Endorsers

Individuals, often celebrities or experts, who promote a product or brand by recommending it or associating their image with it.

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