Examlex
When an investment in a held-to-maturity security is transferred to an available-for-sale security, the carrying value assigned to the available-for-sale security should be
Product Line Extension
A strategy where a company introduces additional items in the same product category under the same brand name to increase variety and reach.
Safety-Coated
refers to items that have been covered with a material to reduce or eliminate the risk of harm or injury.
Extra-Strength
Referring to a product or medication designed with a higher potency or effectiveness compared to the regular strength.
Brand Extension
A strategy where a company uses an existing brand name to launch a product in a different category, leveraging the brand's equity to enter new markets.
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