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Use the following to answer question:
Figure 7.14
-(Figure 7.14) Refer to the graph. Do you agree or disagree with the following statement? Why? "If the firm can sell its product for $30 and it's selling 12 units, it should close its doors and produce nothing, since it is losing money."
Price Elasticity of Demand
measures how much the quantity demanded of a good responds to a change in the price of that good, quantified as the percentage change in quantity demanded divided by the percentage change in price.
Quantity Demanded
The total amount of a good or service that consumers are willing and able to purchase at a specific price, holding all else constant.
Linear Demand Curve
A graphical representation of the relationship between the price of a good and the quantity demanded, where the curve is a straight line.
Maximizing Total Revenue
The process of adjusting prices and output to achieve the greatest possible sales income.
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