Every Dollar That Paula Earns Working Overtime She Saves for Her

question 47

Multiple Choice

Every dollar that Paula earns working overtime she saves for her retirement. This week she has added $80 to her retirement account by working overtime. On her way home from work on Friday, Paula wins $80 in a radio contest and drives to Janice Jewelers to buy a pair of $80 earrings. Paula is displaying:

• A) marketing vacillation.
• B) brain oscillation.
• C) mental accounting.
• D) passerby fixation.

---

Definitions:

Buyer Persona

A semi-fictional character created to represent the ideal customer based on market research and real data about existing customers.

Ideal Customer

A representation of the perfect customer for a product or service, based on their characteristics, behaviors, and preferences.

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Social Technographics Model

A classification approach that segments consumers based on how they use social technologies, from creators to spectators.