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Use the following to answer question:
Figure 15.3
-(Figure 15.3) Which of the following statements is (are) TRUE?
Services Classification
The categorization of services based on characteristics such as tangibility, the relationship with the customer, and the method of delivery.
Business Support Products
Goods and services that help businesses operate more efficiently and effectively, ranging from software tools to consulting services and office supplies.
Product Line
A series of related products offered by a company.
Product Mix
The total assortment of products that a company offers for sale, which can vary by depth, breadth, and consistency.
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