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Use the following to answer question:
Table 10.15
-(Table 10.15) Tables A, B, and C show the consumers' willingness to pay for two cable television networks. Assume that the marginal cost of providing either channel is zero.
Overjustification Effect
The tendency for intrinsic motivation to diminish for activities that have become associated with rewards.
Social Comparison Theory
A concept that people evaluate their own abilities and opinions by comparing themselves to others.
Introspection
The process by which a person examines the contents of his or her mind and mental states.
Mental States
Conditions of mind or consciousness, including emotions, attitudes, beliefs, and thoughts.
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