Examlex
The current ratio is calculated as follows: Current Assets / Current Liabilities.
Psychographic Characteristics
Attributes of consumers that relate to their personalities, values, attitudes, interests, and lifestyles.
Demographic Segmentation
The division of a market into segments based on variables such as age, gender, income, education, and family size to tailor marketing strategies.
Relationship Marketing
A marketing strategy focusing on long-term engagement and customer loyalty, rather than short-term goals or individual sales.
Customer Satisfaction
A measurement of how well a company's products or services meet or exceed the expectations of its customers.
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