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Several accounts from the financial statements of Hotlanta Promotions, Inc. are listed below. In the two columns provided for answers, indicate the type of account and the normal account balance. Use the following identification codes for your answers:
Market Analysis
The assessment of a given market to understand its size, trends, growth potential, and competitive landscape, often used to inform business strategies and decisions.
Qualitative Data
Information that cannot be measured with numbers, often related to descriptions, qualities, or opinions.
Probing Questions
Questions designed to elicit more detailed and in-depth responses from a conversation or interview partner.
Secondary Data
Marketing data that have been gathered, tabulated, and made available by an outside source.
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