Form 8-K Is the "Current Report^" Companies Must File with the SEC

question 92

True/False

Form 8-K is the "current report^" companies must file with the SEC to announce major events that are important to investors and creditors.

---

Definitions:

Excellence Theory

A theoretical framework in public relations that outlines the characteristics and practices necessary for effective organizational communication.

International PR

The practice of managing communication and relationships between organizations and their diverse publics across different countries and cultures.

Tone of News Coverage

The Tone of News Coverage refers to the overall attitude or approach that news media adopt in reporting stories, which can influence public perception and interpretation.

AVE

Short for Advertising Value Equivalency, a measure used to compare the value of public relations outputs to the cost of media space or time if the same exposure were bought as an advertisement.