A Firm Might Categorize Its Projects Into

question 48

Multiple Choice

A firm might categorize its projects into:
I. Cost improvement projects
II. Expansion projects (existing business)
III. New products projects
IV. Speculative ventures

• A) III only
• B) I, II and III only
• C) II and IV only
• D) I,II,III, and IV

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Definitions:

Target Audience

The specific group of consumers most likely to be interested in a company's product or service, identified as part of marketing strategies.

Customers' Needs

The requirements or desires that consumers seek to satisfy when purchasing goods or services.

Internal Publics

Internal Publics are groups within an organization, such as employees or management, that play a role in internal communications and the achievement of the organization's objectives.

Nonprofit

An organization that operates for purposes other than making a profit, often focusing on social, educational, or charitable objectives.