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The cost of capital for a project depends on:
Positive Affect
A psychological term referring to the experience of pleasant emotions and moods.
Physiological Effects
The changes in the normal biological functioning of the body that result from disease, disorder, or external stimulation.
Two-factor Theory
A psychological theory suggesting that emotional experiences arise from a combination of a physiological response and a cognitive interpretation of that response.
Physiological Arousal
The body's physical response to stimuli, involving increased heart rate, respiration, and energy mobilization.
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