If the NPV of Project a Is + $30 and That

question 49

Multiple Choice

If the NPV of project A is + $30 and that of project B is + $60, then the NPV of the combined project is:

• A) +$30
• B) -$60
• C) -$30
• D) None of the above. NPV(A + B) = 30 - 60 = -30

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Definitions:

Untargeted Method

A marketing strategy that does not focus on a specific demographic or audience segment, instead aiming to reach as broad an audience as possible.

Media Cooperation

The partnership or collaborative efforts between different media outlets or between businesses and media outlets for promotional or informative purposes.

Sales Promotion

Marketing activities aimed at increasing consumer demand and stimulating sales for a limited period.

Crest Toothpaste

A brand of toothpaste recognized for its dental hygiene products.