Examlex
A safe dollar is always worth less than a risky dollar because the rate of return on a safe investment is generally low and the rate of return on a risky investment is generally high.
Revenue Per Ad Dollar
A performance metric that is calculated by comparing total revenue to the amount of money spent on advertising.
Reminder Advertising
Reminder Advertising is a marketing strategy aimed at reminding consumers about a product or service's existence rather than introducing new features or explicitly promoting purchases.
Existing Product
A product that is currently available in the market or has been previously introduced, as opposed to a new or upcoming product.
Frequency
A measure of how often the target market has been exposed to a promotional message during a specific time period.
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