Discuss a Successful Example of Corporations Trying to Add Value

question 75

Essay

Discuss a successful example of corporations trying to add value through innovative financing.

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Definitions:

Imc Channel

The use of various promotional tools in a coordinated manner to reinforce the marketing message in integrated marketing communications.

Coupons Rebates

Incentives offered to consumers as a form of discount on goods or services, where coupons provide immediate reductions and rebates require submission for a refund post-purchase.

Personal Selling

A direct marketing approach involving face-to-face interaction between a salesperson and a customer to present products or services.

Two-Way Flow

describes a communication or process that involves reciprocal action or exchange between two parties or systems.