Examlex
A floating-rate loan is the opposite of a sinking fund.
Stimulus-Response Model
A theoretical framework in psychology that explains how individuals respond to external stimuli.
Consumer Behavior
The study of how individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences.
Target Markets
Specific groups of potential customers that businesses aim to reach with their products, services, and marketing efforts.
Niche Marketing
A targeted marketing strategy that focuses on a specific segment of the market, catering to a unique demand or demographic.
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