Examlex
EVA is used for:
I. Measuring performance within the firm II) Rewarding performance within the firm
III. Improving performance within the firm
Value Analysis
An investigation that determines the best product for the money.
Wireless Service Provider
A company that offers services for mobile phone users, including voice, messaging, and data services over wireless networks.
Position
In the context of marketing, it refers to the unique place a brand or product occupies in consumer minds relative to competitors, based on attributes and benefits.
Key Accounts
Major clients or customers that contribute a significant portion of a company's revenue, often receiving special attention and customized service.
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