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Briefly explain the concept of economic rent.
Differentiated Marketing
A marketing strategy where a company targets several market segments with specific products or campaigns tailored to each segment.
Global Company
A business entity that operates in multiple countries across the world, often having a centralized headquarters but local offices and factories.
Localizing
The process of adapting a product, content, or service to meet the language, cultural, and other requirements of a specific target market.
Glocalization Strategy
The practice of conducting business according to both local and global considerations.
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