The Consumer- Mart Company Is Going to Introduce a New

question 72

Multiple Choice

The Consumer- Mart Company is going to introduce a new consumer product. If brought to market without research about consumer tastes the firm believes that there is a 60% chance that the product will be successful. If successful, the project has a NPV = $500,000. If the product is a failure (40%) and withdrawn from the market, then NPV = -$100,000. A consumer survey will cost $60,000 and delay the introduction by one year. If the survey is successful, then there is an 80% chance of consumer acceptance, in which case the NPV =
$500,000. If, on the other hand the survey is a failure, then NPV = -$100,000. The discount rate is 10%. By how much does the marketing survey change the expected net present value of the project? (approximately)

• A) Increase the NPV by $25,455
• B) decrease the NPV by $5950
• C) decrease the NPV by $8955
• D) decrease the NPV by $25,455

---

Definitions:

Preliminary Performance

Initial actions or activities undertaken before the main performance, often to prepare or test.

Statute of Frauds

A legal principle that requires certain types of contracts and agreements to be written and signed to be considered enforceable.

Interest in Land

Legal rights or investments in real property, including ownership or usage rights.

Main-Purpose Rule

A legal principle that if the main purpose of a guarantor to sign a surety agreement is to secure a personal benefit, the agreement does not have to be in writing to be enforceable.