Examlex
The matching principle is used to determine how much of the cost of goods available for sale is deducted from sales and how much is carried forward as inventory.
Law of Effect
A principle stating that behaviors followed by satisfying consequences are more likely to be repeated, while those followed by unsatisfying consequences are less likely to be repeated.
Reinforcement
In behavioral psychology, a process by which a behavior is strengthened or increased by its consequences.
Positive Reinforcement
A method of behavior modification that involves rewarding a desired behavior in order to increase the likelihood of it occurring again.
Watson
Psychologist John B. Watson, known as the father of behaviorism, emphasized the study of observable behavior.
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