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Asset, Liability, contributed capital and retained earnings accounts are called permanent accounts.
Customer Service
The act of providing support and assistance to customers before, during, and after they make a purchase.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present, and potential customers for the product or service.
Personal Selling
A sales technique involving direct interaction between a salesperson and a customer with the aim of persuading the customer to purchase a product or service.
Non-price Strategy
Marketing tactics that do not involve altering the price, such as product differentiation, branding, and quality improvements.
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